I just received the following Press Release:
On Tuesday 2 August, SBS will launch the online documentary and interactive website, Goa Hippy Tribe (sbs.com.au/goahippytribe).
SBS commissioned this documentary project, releasing it first on Facebook – using the social network not as a marketing platform, but as an original content channel. In this way, the audience was able to follow the documentary in real-time and engage with the director, influencing his work.
Goa Hippy Tribe explores two of the major social revolutions of the past fifty years – the hippy movement, which changed the way we lived, and Facebook, which has changed the way we communicate. The project is about people who shared a common space and time on the shores of Goa, India, during the 70s ‘hippy revolution’ and how they re-united after more than thirty years, via social media.
SBS’s interactive website, sbs.com.au/goahippytribe, is distinctive in theme and form – featuring video interviews with the original ‘tribe members’, plus factsheets, music tracks, video extras and photo galleries, which become unlocked as you navigate your way through the site. This innovative story telling technique allows users to actively control which parts of the documentary they wish to view, rather than passively viewing, as they would with television.
This entry was posted on Thursday, July 28th, 2011