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Orange goes trans-media


Orange France has just launched a detective web-mobile-“name it” thriller series… OK, the idea of “help me finding the killer of my sister” is not new (and actually it is nearly cliche’ after 2007 “The truth about Marika“) but what is interesting is the fact that Orange is looking for transmedia content.

Have a look to http://www.detective-avenue.com/ … Actually, I propose that you think of it like this: this is clearly a fiction… but how could we use the same logic and make a trans-media documentary that interests the 15-30 yrs old target group?

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This entry was posted on Friday, April 8th, 2011

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